We interview Fabio Ridolfi, sales director of Med-Italy, who introduces us to the new international trade fair dedicated to evening dress, elegant footwear and accessories.
Why Naples as venue for the show?
Naples, but the whole of Campania, is the Italian capital of elegant and evening dress, a brand that attracts Italian and foreign buyers. We have chosen this city with great enthusiasm as the venue for the event, with the aim of making it one of the most important and eagerly awaited events in Europe over the next three years.
Versatility and great exhibition space also make the Mostra d'Oltremare a perfect location for the needs of an exhibition event of this magnitude.
What feedback are you getting from industry manufacturers?
The announcement about this new fair has been received with great enthusiasm, very far beyond our expectations. The manufacturers endorsements have been many and immediate. What impressed us most - and clearly made us proud - was the great cooperation and willingness by firms to make this fair a success. This is symptomatic of the great energy of this sector. This economic-geographical area also needs for an event like this one.
Our goal is to promote the quality of Made in Italy in the textile sector. Tailoring, craftsmanship and entrepreneurial skills are the characteristics to which we are aiming and which we want to make known all over the world.
What results do you expect in terms of buyer attendance for this first edition?
First of all we focuses on a very important fact: more than 70% of the Italian ceremonu market turnover in the Southern of the country. This is confirmed by the fact that the main buyers from Sicily, Apulia, Basilicata, Calabria and, of course, Campania have already confirmed their presence in the three-day event to be held June 17-19, 2023.
We are certain that Central and Northern Italy will also respond very well, having the opportunity to combine participation in the event with the chance to enjoy Campania's tourist and enogastronomic heritage, taking advantage of the pre-summer season to stay in the many Campania resorts bordering the capital.
Does the event include side events during the days of the show?
We scheduled two fashion show-events on Saturday and Sunday evenings; we are defining in these days the brands that will present the 2024 collections on the catwalk.
We thank Fabio Ridolfi, sales director of MED-ITALY by giving us an appointment for the middle of June to attend the formal dress event aimed at manufacturers.